We are a hospitality company and we care for the communities we serve.
Hatred of any kind is not and will not be tolerated nor accepted.
We believe in peace, justice, opportunity and equality.
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Our Company

Our Team

Ballard Brands is a hospitality and food service business formed in December 2001 by brothers Paul, Scott and Steve Ballard after success in operating retail beverage franchises (Smoothie King and PJ's Coffee) in Louisiana and North Carolina. After starting the Company with one restaurant and two coffee house franchises, the Company now owns, operates and manages restaurants and food and beverage concepts in 28 states and 3 countries.

The Company's restaurant portfolio includes retail brands WOW American Eats, PJ's Coffee of New Orleans, and Boardhouse Serious Sandwiches. These brands collectively total nearly 155 locations in both traditional and non-traditional models and continue to grow. Ballard Brands also operates wholesale brand New Orleans Roast coffee, which is sold in grocery stores and featured in an array of locations, including restaurants, hotels, airports and convenience stores. Ballard Brands' corporate offices are located in Covington, Louisiana.

In 2018, Garces and Ballard Brands entered into a strategic partnership centered around providing inspired hospitality for all guests. The multi-branded group combines award-winning culinary with operational excellence for a remarkable customer experience through our restaurants, events and coffee divisions. Through this partnership, we strive to embrace our culture and passion.