Delivering our New Orleans PAssion
for Eating, Drinking and Living
to the World
About Ballard Brands
Ballard Brands is a privately held hospitality and foodservice company formed by brothers Paul, Steven and Scott Ballard. After achieving success as franchisees for Smoothie King and PJ's Coffee in Louisiana, Georgia and North Carolina, the three brothers reunited back in Louisiana to expand their footprint as PJ's franchisees and open the first WOW Cafe (now WOW American Eats) in 2001. In addition to restaurant operations, management and franchising, the Company has a large catering and special events business and a coffee and tea business. These four primary lines of business are managed from their headquarters in Mandeville, Louisiana just north of New Orleans as well as offices in Philadelphia, Pennsylvania.
After starting the Company with one restaurant and two coffee house franchises, the Company now owns, operates and manages restaurants and food and beverage concepts in 30 states.