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Delivering our New Orleans PAssion
for Eating, Drinking and Living

to the World

About Ballard Brands

Ballard Brands is a privately held hospitality and foodservice company formed by brothers Paul, Steven and Scott Ballard. After achieving success as franchisees for Smoothie King and PJ's Coffee in Louisiana, Georgia and North Carolina, the three brothers reunited back in Louisiana to expand their footprint as PJ's franchisees and open the first WOW Cafe (now WOW American Eats) in 2001.  In addition to restaurant operations, management and franchising, the Company has a large catering and special events business and a coffee and tea business. These four primary lines of business are managed from their headquarters in Mandeville, Louisiana just north of New Orleans as well as offices in Philadelphia, Pennsylvania.

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Guests enjoying coffee in PJ's Coffee cafe

PJ's Coffee of New Orleans

Discover New Orleans Favorite Coffee

Interior photo of WOW American Eats restaurant

WOW American Eats

New Orleans Inspired, Soulfully Authentic

Customer selecting a bag of New Orleans Roast coffee in grocery store

New Orleans Roast

A True Taste of New Orleans

Dish served at Garces Group restaurant

Ideation Hospitality

Philadelphia-Based Restaurant Group

Our Brands

After starting the Company with one restaurant and two coffee house franchises, the Company now owns, operates and manages restaurants and food and beverage concepts in 30 states.


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